Press Release

x‑hoppers Secures Strategic Investment from Livonia Partners to Supercharge Innovation and Expansion of AI Retail Communication Product

x-hoppers teams up with Livonia Partners

The investment is set to fuel the growth of x‑hoppers, an AI‑driven communication solution that is transforming the retail sector by slashing training times and bolstering security — establishing new benchmarks in customer experiences

Columbus, OH — March 11, 2024 — Wildix, a pioneer in UCaaS, today announced a strategic investment from Livonia Partners, aimed at supercharging the growth and innovation of its flagship retail communication solution, x‑hoppers. This pivotal investment underscores the strong confidence investors have in the x‑hoppers project and its capabilities to redefine the future of retail communication, backed by an impressive 36% increase in revenue YoY and a remarkable growth of 558% over the last five years.
This strategic investment from Livonia Partners represents a pivotal moment in our trajectory. It empowers us to propel x‑hoppers to unparalleled heights, revolutionizing global retail operations by optimizing employee integration and substantially enhancing theft deterrent strategies.
Steve Osler, CEO and founder of Wildix
Steve Osler
Wildix, Co‑founder and CEO
In today’s dynamic retail landscape, marked by the need for efficient employee training, the challenge of theft and the criticality of customer satisfaction, x‑hoppers offers a comprehensive solution. By blending its proprietary wireless headset technology with AI, it halves training time, directly addressing the NRF-reported $112 billion loss to theft and meets the high service expectations of 80% of customers, as noted by Salesforce. This multifaceted strategy not only effectively tackles these key issues but also establishes a new standard for operational excellence, positioning x‑hoppers as a transformative force in retail.
Accolades from prestigious organizations like Frost & Sullivan and The Merit Awards also underscore x‑hoppers’ role in enhancing sales operations and simplifying work processes for retail staff, further validating its impact in the retail industry.
Looking ahead, x‑hoppers aims to continue integrating additional AI features into its product suite, further solidifying its commitment to innovation and excellence in retail communication. This partnership with Livonia Partners is a significant milestone for the company, promising to bring innovative tools to retailers worldwide, ensuring they remain competitive in a rapidly evolving market.
We see the Wildix team as the most innovative and agile of all of the global UC&C platforms. The pace at which they expand geographically and develop highly-advanced new technologies, such as x‑hoppers, is exemplary. Now they are sure to also have the resources to match the ambition.
Ernests Bordans, Partner, Livonia Partners
Ernests Bordans
Partner, Livonia Partners
Building on its impactful debut at NRF’s annual event in NYC in January and EuroCIS in Germany in February, x‑hoppers is poised to extend its influence across the UK and US markets throughout 2024. The company is scheduled to attend the Retail Technology Show in London on April 24–25, at booth 5A25. These appearances reflect x‑hoppers’ efforts to showcase its AI‑powered communication solutions and cultivate meaningful engagements within the retail technology communities in both countries.
About x-hoppers
x‑hoppers is a complete retail communication solution that combines wireless headsets, smart call points and AI‑powered features to improve customer experience. Powered by Wildix, a leading UCaaS vendor with 20 years of industry experience, x‑hoppers connects store associates to a secure broadcast where they can instantly collaborate and receive incoming calls and notifications, including AI theft-detection alerts, to streamline processes and reduce shrink. With over 250 integrations, including an AI Coach, x‑hoppers cuts training time in half and equips shop assistants with all the tools they need to provide an outstanding in‑store experience.
About Wildix
Wildix is the first WebRTC unified communications solution. The company was founded in 2005 by the Osler brothers to develop a UCaaS solution that would disrupt the market. It currently has nearly 2 million active users across 135 countries who trust the communications and collaboration systems created by the company, delivering significant cost savings, leaner business processes and powerful results that ensure a positive ROI.
About Livonia Partners
Livonia Partners is a pan‑Baltic private equity investment firm currently investing from EUR 157 million Fund II. Other recent investments include Stebby — the largest pan‑Baltic employee wellness benefit platform, Digital Mind — the leading ERP integration and business process digitization company in Poland and the Baltics, Bestair — heat pump and green home climate solutions provider. Fund investors are Baltic and Nordic pension funds, the European Bank for Reconstruction and Development, the European Investment Fund (EIF) investing through the Baltic Innovation Fund 2 (an initiative created by cooperation between the Republic of Estonia, the Republic of Latvia, the Republic of Lithuania, and the EIF) and others.
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