Shoppers have evolved. Has your store? New insights into the connected store
Online shopping hasn’t replaced physical stores — it’s raised the bar. Today’s U.S. shoppers are more informed and decisive than ever, but while retailers are investing heavily in tech, a significant gap in service remains. Find out why only 14% of consumers think store tech has greatly improved the shopping experience and how you can turn your connected store strategy into a seamless, human-centric experience.
Send me the insights!
Download our report to discover:
- Why 98% of consumers still head in-store — and what triggers them to walk out without buying.
- What kind of in-store service consumers expect.
- How retailers can connect associates to store systems to boost the customer experience.
Operating in the UK?
Our research spans the Atlantic. Access our dedicated UK report to discover why only 11% of British consumers think store tech is hitting the mark and how to fix it.
About the report
The state of the connected store 2026 is the result of a joint research initiative between x-hoppers and Sago, a global leader in independent market research. Together, we surveyed 1,140 U.S. senior retail executives and consumers in February 2026 to analyze the evolving relationship between technology and the sales floor. This partnership ensures that our data-driven insights on conversion, consistency and operational friction are both statistically significant and highly relevant to the American retail landscape.
Ready to get the most out of your physical stores?
Investing in technology is only half the battle. To drive conversion, your team needs to be as connected as your customers. Speak to a member of our team to discover how x‑hoppers unifies your people, data and systems to create a frictionless experience that keeps shoppers coming back for more.
