About us

Leading a Communications Revolution

Customer-facing employees are the backbone of any retail business. Yet, while office staff benefit from cutting-edge collaboration tools and efficient system integrations, their shop floor colleagues are still reliant on outdated, disconnected hardware. Realizing this, our team set out to build a system that was not only an internal collaboration tool but also connected frontline workers to the wider store ecosystem. The result — x‑hoppers.

x‑hoppers brings the communications revolution to frontline retail through easy-to-use wireless headsets that connect to a secure cloud-hosted communication system, smart call points, store systems and AI features. Powered by Wildix, a global UCaaS (unified communications as a service) leader with nearly 20 years of industry experience, x‑hoppers is a complete retail communication system that bridges the gap between the office and the shop floor, finally empowering employees with the information they need to meet ever-changing customer needs and drive sales.

x‑hoppers relies on Wildix technology

The Most Complete Solution

Do you have store associates managing inventory and your supply chains? Connect them to your in-store teams and back offices with Wildix’s complete lineup of handsets, desk phones and other VoIP devices. Since the x‑hoppers system itself is provided with the web interface (and mobile app), for staff and customer communication, members of staff can chat, call and conference with other teams — as well as with customers or suppliers — just by using their laptop or mobile phone. And since the whole system is connected, every exchange through the x‑hoppers system is tracked and analyzed, with reports and transcriptions accessible through the web interface or via the mobile app.

Meet the Leadership Team

Alberto Benigno

CRO

A sales veteran who’s held positions at industry leaders such as Oracle, LinkedIn, and Gartner, Alberto is leading the charge in helping retailers and tech partners unlock new revenue streams by eliminating outdated communication barriers in stores.

Graham Dixon

CTO

Another early x‑hoppers architect, Graham is savvy in all things tech, drawing on his nearly 20 years of experience in IT and telecommunications to ensure x‑hoppers continues to meet the evolving needs of retailers today and in the future.

Ian Rowan

CEO

Previously the UK and Ireland Country Manager at Wildix, Ian’s team was the first to dream up x‑hoppers after uncovering a retail client’s unique communication needs. Ian now sets the direction for x‑hoppers globally, leading the team with his sharp wit and enviable skills backed by 30 years of industry experience.

Daniel Rojas

Sales Director

Based in Florida, Daniel has over a decade of sales leadership experience across the U.S. and Europe, driving growth and cross-cultural collaboration. From a Fortune 500 to a hypergrowth startup, he’s driven sales enablement and built revenue thanks to his passion for building teams that deliver global results.

Lyndal Newman

Head of Marketing

Originally from Australia and now based in the UK, Lyndal brings over 25 years of marketing experience and extensive retail expertise. She leads x‑hoppers’s retail marketing strategy, driving demand generation, brand growth and collaboration.

Leading a Communications Revolution

The Most Complete Solution

Meet the Leadership Team

Interested in learning how x‑hoppers can transform your in‑store experience?

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