Orfa & Co is a growing fashion and footwear retailer in LATAM, offering a curated selection of stylish shoes and accessories for women and families. The brand focuses on delivering a modern, enjoyable shopping experience, combining on-trend collections with attentive in‑store service to help customers find the right fit and style for every occasion.
From disconnected stores to one unified retail communications solution
Key takeaways
Requirements
- Modernized communication between stores and leadership
- Faster stock control and verification across locations
- Live visibility into shop-floor activity for management
- Unified, real-time communication for a growing retail brand
Solution
- Wireless DECT headsets for frontline associates
- Mobile app for management and remote teams
- Unified communication channels across all devices
- AI-powered speech-to-text transcriptions
Results
- Saved up to 45 hours of associate time per week across 9 stores
- Reduced time spent on stock verification
- Improved alignment between leadership and store teams
- Faster cross-store coordination, especially during peak periods
Orfa & Co wanted to modernize communication between stores and leadership while tightening stock control and in‑store execution. Using the x‑hoppers complete communications platform, including headsets and the new mobile app, Orfa & Co unified communication across their stores, giving both frontline teams and management a shared, real‑time view of store activity.
Challenges
Orfa & Co’s store associates were losing time on manual stock checks and fragmented communication between stores and headquarters. Associates often had to search for inventory or wait for updates from other locations, which slowed decision-making and impacted responsiveness during busy periods like the holidays. Leadership also lacked a direct, live connection to shop-floor activity, making it harder to guide teams consistently across locations.
The hybrid solution: Headsets and mobile app
Orfa & Co implemented x‑hoppers, combining wireless headsets on the shop floor with the x‑hoppers mobile app for managers and non‑headset users.
5.0
5.0
We were looking for a way to improve the experience in our stores and make our service more efficient, especially around communication and inventory. With x‑hoppers, we now have real-time communication between stores and management across the country, which saves time and helps our teams stay better connected.
Esteban Vivar
Commercial Director, Orfa & Co
With this setup, Orfa & Co can now:
- Enable real-time, push-to-talk communication between stores, management and support teams — whether on headsets or mobile devices.
- Verify stock faster using instant conversations between locations instead of manual lookups and slow cross‑store calls.
- Give leaders full visibility into live store conversations and AI transcriptions through the mobile app, so they can step in, support teams and guide execution without being physically in‑store.
The mobile app mirrors and extends headset-based communication, allowing managers, regional teams and back-office staff to collaborate with in-store teams, join live conversations and monitor store activity from any connected device.
Results
Enhanced in-store communication with x-hoppers headsets enables Orfa & Co. to save up to 45 hours per week across its 9 stores, allowing associates to focus on driving sales, improving conversion rates and delivering exceptional customer service.
How x-hoppers helps Orfa & Co. deliver these time savings:
- Reduced time spent on stock verification and inventory checks, thanks to faster communication across stores.
- Improved alignment between frontline teams and leadership, with everyone connected on a single communication platform across devices and locations.
- Enabled leadership to stay closely engaged with store activity, using the mobile app to follow live conversations, access AI-powered insights and support teams remotely.
- Strengthened consistency regarding brand updates and operational guidance, as communication now flows in real time across all stores.
These gains were especially visible during the holiday season, when Orfa & Co needed faster coordination and efficient communication between locations to keep up with demand.
5.0
5.0
Our experience with x‑hoppers has been great — they’ve made stock verification much easier and enabled faster, more efficient communication between stores. Through the app, we can communicate directly and in real time with teams across all locations, while they stay connected with one another on the floor. This improves alignment across stores and ensures everyone remains consistently informed on brand updates, guided by leadership communication and the data within the system.
Cristina Rodas
Head of Retail Commercial Operations, Orfa & Co
