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Author name: Liana Drozd

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Holland & Barrett: x-hoppers revolutionises in-store experience

Holland & Barrett is a leading health and wellness retailer in Europe, offering a wide range of vitamins, minerals, supplements, specialist foods and natural beauty products. It employs around 13,000 staff in over a thousand stores across several countries, including the UK and the Benelux region. The future of retail communications lets Holland & Barrett …

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How Effective Communication Improves the In-Store Customer Experience

Creating an enjoyable in-store shopping experience seems straightforward. Everyone knows customers love friendly and knowledgeable store associates, full, priced and organized shelves and multiple ways to shop but often it’s a host of problems that make delivering the basics more problematic than it should be. Distracted by issues such as increasing theft and high staff …

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